Dark data may be the biggest untapped resource in business today. Dark data, which includes the “data exhaust” generated as a byproduct of our online lives, is all the unknown and untapped data across your organization, generated by systems, devices and interactions. Maybe it’s siloed off somewhere; maybe the format or metadata is inconsistent. Maybe no one’s figured out what to do with it. Maybe you literally don’t know it exists.

This report is based on a survey conducted in seven countries by TRUE Global Intelligence. The respondents are global business and IT executives and managersengaged with how their organizations collect, manageand use data.